{"id":372,"date":"2026-07-16T12:45:31","date_gmt":"2026-07-16T12:45:31","guid":{"rendered":"https:\/\/charlottegmarketing.com\/?post_type=product&#038;p=372"},"modified":"2026-07-28T14:57:18","modified_gmt":"2026-07-28T14:57:18","slug":"your-positioning-worksheet","status":"publish","type":"product","link":"https:\/\/charlottegmarketing.com\/index.php\/product\/your-positioning-worksheet\/","title":{"rendered":"Your positioning worksheet"},"content":{"rendered":"<p class=\"font-claude-response-body break-words whitespace-normal\"><strong>Before you can explain your business clearly to anyone else, you have to get clear on it yourself.<\/strong><\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal\">Most founders have never actually sat down and answered the questions that positioning depends on \u2014 not because they don&#8217;t know their business, but because nobody&#8217;s asked them the right questions in the right order. That&#8217;s what this is.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal\">I&#8217;ll walk you through a short, guided questionnaire covering:<\/p>\n<ul class=\"[li_&amp;]:mb-0 [li_&amp;]:mt-1 [li_&amp;]:gap-1 [&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\">\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\"><strong>Who you actually serve<\/strong> \u2014 not &#8220;everyone,&#8221; but the specific person you do your best work with<\/li>\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\"><strong>Your Why<\/strong> \u2014 the belief or motivation behind the business, beyond the service itself<\/li>\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\"><strong>Your USP<\/strong> \u2014 broken into Clarity, Credibility, and Conviction, so you can see exactly what makes you different and why someone should believe it<\/li>\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\"><strong>Your story<\/strong> \u2014 the challenge you overcame, and the transformation your clients experience because of it<\/li>\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\"><strong>Your tone<\/strong> \u2014 how you actually want to sound, so the final copy sounds like you, not a template<\/li>\n<\/ul>\n<p class=\"font-claude-response-body break-words whitespace-normal\">None of these questions are throwaway. Each one is designed to surface something you already know but haven&#8217;t put into words yet \u2014 the kind of clarity that changes how you talk about your business everywhere, not just on one page.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal\"><strong>Once you&#8217;ve answered, I take it from there.<\/strong> I personally read your answers and write:<\/p>\n<ul class=\"[li_&amp;]:mb-0 [li_&amp;]:mt-1 [li_&amp;]:gap-1 [&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\">\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\">A clear positioning statement, ready for your website&#8217;s About page<\/li>\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\">A one-line elevator pitch for when someone asks &#8220;what do you do?&#8221;<\/li>\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\">Your Unique Selling Proposition, sharpened to set you apart from competitors<\/li>\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\">3 reusable messaging pillars for social media, bios, and marketing copy<\/li>\n<\/ul>\n<p class=\"font-claude-response-body break-words whitespace-normal\">The result isn&#8217;t just words for your website, it&#8217;s a starting point you can use to introduce yourself clearly to investors, collaborators, or any new business relationship, with confidence that you&#8217;re representing yourself accurately.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal\"><strong>How it works:<\/strong><\/p>\n<ol class=\"[li_&amp;]:mb-0 [li_&amp;]:mt-1 [li_&amp;]:gap-1 [&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-decimal flex flex-col gap-1 pl-8 mb-3\">\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\">Purchase and you&#8217;ll receive a link to the positioning questionnaire<\/li>\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\">Work through the questions at your own pace \u2014 the more honest and specific your answers, the stronger the result<\/li>\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\">I personally write your positioning within 3 business days<\/li>\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\">You&#8217;ll receive it by email, ready to use immediately<\/li>\n<\/ol>\n<p class=\"font-claude-response-body break-words whitespace-normal\"><strong>This is for you if:<\/strong><\/p>\n<ul class=\"[li_&amp;]:mb-0 [li_&amp;]:mt-1 [li_&amp;]:gap-1 [&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\">\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\">You&#8217;ve never actually sat down and answered these questions properly<\/li>\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\">You&#8217;re clear on what you do but struggle to explain it simply<\/li>\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\">You want language written by a person who understands brand strategy, not auto-generated copy<\/li>\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\">You need a confident, accurate way to introduce your business \u2014 to clients, investors, or partners<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>A guided set of questions designed to get you thinking clearly about your business \u2014 who you serve, why you started, and what sets you apart. I&#8217;ll take your answers and turn them into a clear positioning statement you can use anywhere. Delivered within 3 business days.<\/p>\n","protected":false},"featured_media":247,"comment_status":"open","ping_status":"closed","template":"","meta":[],"product_brand":[],"product_cat":[37],"product_tag":[],"class_list":["post-372","product","type-product","status-publish","has-post-thumbnail","product_cat-positioning","first","instock","sale","virtual","purchasable","product-type-simple"],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/charlottegmarketing.com\/index.php\/wp-json\/wp\/v2\/product\/372","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/charlottegmarketing.com\/index.php\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/charlottegmarketing.com\/index.php\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/charlottegmarketing.com\/index.php\/wp-json\/wp\/v2\/comments?post=372"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/charlottegmarketing.com\/index.php\/wp-json\/wp\/v2\/media\/247"}],"wp:attachment":[{"href":"https:\/\/charlottegmarketing.com\/index.php\/wp-json\/wp\/v2\/media?parent=372"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/charlottegmarketing.com\/index.php\/wp-json\/wp\/v2\/product_brand?post=372"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/charlottegmarketing.com\/index.php\/wp-json\/wp\/v2\/product_cat?post=372"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/charlottegmarketing.com\/index.php\/wp-json\/wp\/v2\/product_tag?post=372"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}