{"id":374,"date":"2026-07-17T18:24:16","date_gmt":"2026-07-17T18:24:16","guid":{"rendered":"https:\/\/charlottegmarketing.com\/?post_type=product&#038;p=374"},"modified":"2026-07-20T11:11:31","modified_gmt":"2026-07-20T11:11:31","slug":"do-you-actually-want-this","status":"publish","type":"product","link":"https:\/\/charlottegmarketing.com\/index.php\/product\/do-you-actually-want-this\/","title":{"rendered":"Do you actually want this?"},"content":{"rendered":"<p class=\"font-claude-response-body break-words whitespace-normal\"><strong>Before you build the brand, the website, or the pitch \u2014 start here.<\/strong><\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal\">Most business workbooks jump straight to logos and marketing plans. This one starts a step earlier: with you. <em>Shall I Start a Business?<\/em> walks you through a structured self-discovery process grounded in real psychology \u2014 not motivational fluff \u2014 so you start your business on solid ground, not just excitement.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal\"><strong>What&#8217;s inside:<\/strong><\/p>\n<ul class=\"[li_&amp;]:mb-0 [li_&amp;]:mt-1 [li_&amp;]:gap-1 [&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\">\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\"><strong>Your starting point<\/strong> \u2014 a clear-eyed audit of your real motivations, resources, and readiness<\/li>\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\"><strong>Redefining success<\/strong> \u2014 reflective exercises grounded in Self-Determination Theory and Daniel Pink&#8217;s <em>Drive<\/em>, so your goals are actually yours<\/li>\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\"><strong>The priorities jar<\/strong> \u2014 a values-based exercise for deciding what deserves your time before you start<\/li>\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\"><strong>Your top 6 qualities<\/strong> \u2014 narrowed from 30, with a 200-word inspiration list if you get stuck<\/li>\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\"><strong>Beliefs &amp; values<\/strong> \u2014 including how real companies like Apple and Innocent Drinks turned values into brand identity<\/li>\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\"><strong>Finding your first client<\/strong> \u2014 three detailed customer-profiling templates to get specific before you launch<\/li>\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\"><strong>Risk, honestly assessed<\/strong> \u2014 comfort\/stretch\/panic zone mapping and a structured risk assessment<\/li>\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\"><strong>The Trust Equation<\/strong> \u2014 a practical framework for how you&#8217;ll build credibility from zero<\/li>\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\"><strong>Financial foundations<\/strong> \u2014 the real questions to answer before you spend a penny<\/li>\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\"><strong>The Ikigai exercise<\/strong> \u2014 finding the overlap between what you love, what you&#8217;re good at, what the world needs, and what you can be paid for<\/li>\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\"><strong>Your launch timeline<\/strong> \u2014 a phased deadline planner to keep momentum without overwhelm<\/li>\n<\/ul>\n<p class=\"font-claude-response-body break-words whitespace-normal\"><strong>How it works:<\/strong><br \/>\nThis is a fillable PDF workbook, designed to be worked through in pencil first, then ink once you&#8217;re confident in your answers \u2014 take your time, and come back to sections when you get stuck.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal\"><strong>This is for you if:<\/strong><\/p>\n<ul class=\"[li_&amp;]:mb-0 [li_&amp;]:mt-1 [li_&amp;]:gap-1 [&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\">\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\">You&#8217;re seriously considering starting a business but want clarity before you commit<\/li>\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\">You&#8217;ve started before and want to go deeper than &#8220;just follow your passion&#8221;<\/li>\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\">You&#8217;d rather build on self-knowledge than guesswork<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>A guided, research-backed workbook to help you discover your unique strengths, define what success really means to you, and honestly assess the risk \u2014 before you take the leap. Instant digital download.<\/p>\n","protected":false},"featured_media":376,"comment_status":"open","ping_status":"closed","template":"","meta":{"pmpro_default_level":""},"product_brand":[],"product_cat":[38],"product_tag":[41,40,42,39],"class_list":["post-374","product","type-product","status-publish","has-post-thumbnail","product_cat-workbooks","product_tag-beforeyouleap","product_tag-entreprneur","product_tag-riskassessment","product_tag-workbooks","pmpro-has-access","first","instock","sale","downloadable","virtual","purchasable","product-type-simple"],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/charlottegmarketing.com\/index.php\/wp-json\/wp\/v2\/product\/374","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/charlottegmarketing.com\/index.php\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/charlottegmarketing.com\/index.php\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/charlottegmarketing.com\/index.php\/wp-json\/wp\/v2\/comments?post=374"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/charlottegmarketing.com\/index.php\/wp-json\/wp\/v2\/media\/376"}],"wp:attachment":[{"href":"https:\/\/charlottegmarketing.com\/index.php\/wp-json\/wp\/v2\/media?parent=374"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/charlottegmarketing.com\/index.php\/wp-json\/wp\/v2\/product_brand?post=374"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/charlottegmarketing.com\/index.php\/wp-json\/wp\/v2\/product_cat?post=374"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/charlottegmarketing.com\/index.php\/wp-json\/wp\/v2\/product_tag?post=374"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}