About me
I’m Charlotte, a business strategy coach and co-founder of AXO Method. I work with wellness founders and entrepreneurs who are ready to stop guessing and start growing with clarity. Through tailored workshops, immersive strategy weekends, and ongoing mentorship, I help them define their purpose, structure their business, and create a clear roadmap for sustainable growth, without losing themselves in the process.
What I do
I don’t just teach marketing or branding, I guide business leaders through a complete strategic realignment. My coaching focuses on five key areas:
Identity & Purpose
Reconnect with who you are, what you want, and why you’re building your business. Together, we explore your story, values, and ikigai to create a foundation for decisions that feel aligned and authentic.
Differentiation & Positioning
Discover your unique value, stand out from competitors, and craft a compelling brand story. I help you define what makes you and your business different so you attract the clients who are the perfect fit.
Business Clarity
Gain a clear understanding of your finances, risks, offers, target clients, and marketing objectives. With this clarity, you can make confident, informed decisions that move your business forward.
Growth & Execution
We create a structured roadmap to find clients, manage time and resources, and scale your business efficiently all while avoiding burnout. You’ll leave with actionable steps to implement immediately.
Mindset & Leadership
Building a business is as much about personal growth as it is about strategy. I support you in overcoming fear, building trust, embracing risk, and cultivating the leadership mindset you need to thrive.
Ways to Work With Me
Free 30-Minute Call
Gain clarity on your top challenge and get actionable next steps in a free, no-pressure conversation.
Free
available for our first session only
Single Workshop
Let’s take 90 mins to go through your business and it’s offer. Choose from a variety of business strategy topics such as defining your purpose, clarifying your USP, or creating your brand story.
Business Clarity Workshop
A one day session (2 x 3h workshops) where we define your purpose, values, and unique positioning, and build a 90-day action plan. We’ll go through your business and work in depth on a topic or two which needs
your focus.
Business Structure Week
Sometimes, a one off session is not enough. Take some time off to deep-dive into your strategy with your team. With this 5 day workshop (5 x 6h per day) redesign your business model, align offers and marketing
roadmap, and make sure everyone is on the same page with a shared vision, mission and purpose..
3-Month Mentorship
Usually following one of the paid sessions above this is an ongoing support with biweekly coaching calls (6 x 90min calls). I will support you with action plans, and accountability to implement your strategy.
can be paid monthly (£300/month)
What my clients say about me
I’ve worked with Charlotte for many years, together in an office and now virtually. She has marketed my business, designed our websites and steered me realistically (!) into the world of social media. She always combines her creative flair with knowledge and expertise. It’s a perfect balance and she’s constantly drawing out my own creative instincts to be more authentic and distinctive. She is invaluable.
Alastair Creamer
Creamer & Milliken
Charlotte is a first-class marketing consultant who manages projects with creative ability and a lightly-worn discipline. She is always calm and thoughtful, a pleasure to work with. Her language abilities are outstanding. She has been involved in many projects for writers’ group 26 and has always performed well.
John Simmons
26 Writers
Charlotte has been supporting the business’ growth for the last 6 years and we wouldn’t be where we are without her. Each step leading to the next and turning the one man band which was my work into a network of therapists, a strong and constantly evolving company that is present in now three countries.
Guillaume Guibordeau
AXO Method
Get in touch
Whatever your project or idea, why don’t we have a quick chat? Let me know what your project is and lets discuss how I can help you and how we can make your ideas come to live.