Positioning & Brand Clarity 

Define your unique value in the wellness market.

Marketing & Launch Strategy

Attract and convert your ideal clients efficiently.

Growth & Scale Systems

Build repeatable processes that allow expansion without burnout.

International Expansion Guidance

Scale sustainably across borders

About me

From Corporate Marketing to Scaling Wellness Brands

I combine corporate marketing expertise with hands-on experience growing wellness businesses. Having scaled AXO Method from a single-practitioner brand to a globally recognised wellness company, I know what it takes to position, grow, and scale wellness businesses sustainably.

I help founders and practitioners:

  • Clarify their brand, offer, and pricing strategy
  • Develop actionable marketing and growth plans
  • Build repeatable systems for scale and efficiency
  • Expand their business internationally
My framework

The Wellness Growth Blueprint

Wellness businesses often struggle with brand clarity, premium pricing, and sustainable growth.My proprietary framework, The Wellness Growth Blueprint, transforms expertise into a structured, scalable business.
I guide wellness brands to:

Define their unique positioning in a crowded market

Structure offers that command premium pricing

Build scalable systems beyond one practitioner

Expand their business internationally

Thought Leadership

Helping Wellness Brands Grow, One Insight at a Time

I share actionable insights for wellness founders and practitioners, covering topics such as:

Workshops

Build Authority.
Inspire Growth.

I speak at wellness conferences, retreat centres, and therapy training schools, sharing strategies to help founders grow sustainably.

Topics Include:

  • Why most wellness businesses struggle to grow
  • Turning practitioner expertise into structured, profitable businesses
  • Scaling beyond word-of-mouth

Strategic Audit

Best for

Founders who want a clear external perspective and a roadmap for growth

Investment

From £6,000

Duration

2–3 weeks

What we cover

  • Brand positioning review
  • Offer clarity and pricing strategy
  • Marketing channel assessment
  • Growth opportunities
Outcome

A clear and actionable marketing and growth roadmap.

Growth Programme

Best for

Founders ready to design a clear strategy for scaling their business.

Investment

From £18,000

Duration

6–8 weeks

What we cover

  • Positioning and messaging
  • Audience definition
  • Marketing strategy
  • Offer, structure and pricing
  • Launch roadmap
Outcome

A complete strategy to grow your business sustainably and confidently.

Fractional COO/CMO

Best for

Established wellness brands that need ongoing strategic leadership.

Investment

Monthly retainer starting from £4,000

Duration

1–2 days per week equivalent

What we cover

  • Marketing leadership and strategic oversight
  • Support managing marketing teams
  • Growth strategy and expansion planning
  • Growth opportunities
Outcome

Executive-level marketing expertise without hiring a full-time COO/CMO.

Client Testimonials

Dont’t take our word for it – here’s what our clients say:

“Charlotte is a first-class marketing consultant who manages projects with creative ability and a lightly-worn discipline. She is always calm and thoughtful, a pleasure to work with.

Her language abilities are outstanding. She has been involved in many projects for writers’ group 26 and has always performed well.”

John Simmons

26 Writers

I’ve worked with Charlotte for many years, together in an office and now virtually. She has marketed my business, designed our websites and steered me realistically (!) into the world of social media.

She always combines her creative flair with knowledge and expertise. It’s a perfect balance and she’s constantly drawing out my own creative instincts to be more authentic and distinctive.”

She is invaluable

Alastair Creamer

Creamer&Milliken

Charlotte has been supporting the business’ growth for the last 6 years and we wouldn’t be where we are without her.

Each step leading to the next and turning the one man band which was my work into a network of therapists, a strong and constantly evolving company that is present in now three countries.”

Guillaume Guibordeau

AXO Method

Ready to Scale Your Wellness Brand?

Whether you’re looking for a strategy audit, a growth programme, or ongoing Fractional CMO support, I help wellness brands achieve sustainable growth.

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