The Growth Blueprint Library
Positioning
Define your business and why you do what you do to talk about yourself with ease
offers & pricing
Analyse your competition to better position yourself in the current market and set a competitive price
systems
Organise your business to make time for yourself whilst earning enough money to do so
expansion
See how you can expand and make sure you do it in a safe and conscious way so that you don’t get overwhelmed
Stage 1
Positioning
Positioning worksheet
Uncover your business’s purpose, audience and unique value through guided questions and I will transform them into a clear, reusable positioning statement.
Ideal Client Snapshot
A one-page template to get specific to help you figure out who you’re actually for. And no, everyone is not an answer…
Competitor Landscape Map
A simple grid to see where you sit relative to others in your space so you can create your own positioning map.
Stage 2
Offers & Pricing
Pricing calculator workbook
A workbook to move from “pricing based on my time” to pricing based on value/outcome
Wellness Offer Gap
Mapping Template
Map your current offers and spot gaps (entry-level, core, premium)
“Am I Underpricing?”
A short diagnostic checklist
so you can self-audit
Stage 3
Systems
Launch Checklist
Step-by-step list for launching a new offer or program
Content Planning Template
Simple monthly calendar to plan marketing without daily improvising
Client Onboarding Checklist
So growth doesn’t mean more chaos
Referral System Template
a repeatable way to ask for and track referrals
Stage 4
Expansion
Capacity Planner
Worksheet to see whether you need to raise prices, hire, or both before taking on more clients
New Market Checklist
For founders considering a second location, country, or format (retreats, online, franchising)
Partnership Outreach Template
Email/message templates for approaching hotels, studios, or collaborators