Your positioning worksheet

Description

Before you can explain your business clearly to anyone else, you have to get clear on it yourself.

Most founders have never actually sat down and answered the questions that positioning depends on — not because they don’t know their business, but because nobody’s asked them the right questions in the right order. That’s what this is.

I’ll walk you through a short, guided questionnaire covering:

• Who you actually serve — not “everyone,” but the specific person you do your best work with
• Your Why — the belief or motivation behind the business, beyond the service itself
• Your USP — broken into Clarity, Credibility, and Conviction, so you can see exactly what makes you different and why someone should believe it
• Your story — the challenge you overcame, and the transformation your clients experience because of it
• Your tone — how you actually want to sound, so the final copy sounds like you, not a template

None of these questions are throwaway. Each one is designed to surface something you already know but haven’t put into words yet — the kind of clarity that changes how you talk about your business everywhere, not just on one page.

Once you’ve answered, I take it from there. I personally read your answers and write:

• A clear positioning statement, ready for your website’s About page
• A one-line elevator pitch for when someone asks “what do you do?”
• Your Unique Selling Proposition, sharpened to set you apart from competitors
• 3 reusable messaging pillars for social media, bios, and marketing copy

The result isn’t just words for your website, it’s a starting point you can use to introduce yourself clearly to investors, collaborators, or any new business relationship, with confidence that you’re representing yourself accurately.

How it works:

1. Purchase and you’ll receive a link to the positioning questionnaire
2. Work through the questions at your own pace — the more honest and specific your answers, the stronger the result
3. I personally write your positioning within 3 business days
4. You’ll receive it by email, ready to use immediately

This is for you if:

• You’ve never actually sat down and answered these questions properly
• You’re clear on what you do but struggle to explain it simply
• You want language written by a person who understands brand strategy, not auto-generated copy
• You need a confident, accurate way to introduce your business — to clients, investors, or partners